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About Dick Tracy: Your Insurance Detective

Written and reviewed by Dick Tracy, licensed health insurance broker (NPN 20414610) · Published July 9, 2026 · Updated September 4, 2026

Richard 'Dick' Tracy, Your Insurance Detective, independent health insurance broker in Buffalo NY, USA Benefits Group, 716-503-1113
Richard 'Dick' Tracy, licensed health insurance broker, Buffalo NY
Dick Tracy, NPN 20414610

I'm Dick Tracy, an independent health insurance broker licensed in 25 states and appointed with over 80 carriers. I help individuals, families, self-employed owners, and businesses find coverage that actually fits, not just whatever one company told me to sell. Before this, I worked inside the healthcare industry and saw the true price tag of medical care from behind the curtain. My job now is simple: I educate, you decide.

Credentials at a glance

I used to work behind enemy lines

Before I became a broker, I worked inside the healthcare industry, handling patients' insurance, billing codes, certificates of medical necessity, allowable (network) rates, and prior authorizations. I saw the true price tag of medical treatment from the inside, including how the same service gets billed at wildly different prices depending on your plan and where you walk in the door. I watched people overpay because nobody was fighting on their behalf.

That's why I do this the way I do. I left the healthcare side of the business on purpose, so there's no gag clause on me. I can tell you the tips, the tricks, and the traps that most agents either can't or won't. I'm not here to sell you the one plan I happen to carry. I'm here to show you your options, side by side, and let you pick.

Richard 'Dick' Tracy in a tuxedo at USA Benefits Group's annual holiday gala, standing next to a USABG ice sculpture
At USA Benefits Group's annual holiday gala. USABG has served individuals, families, and the self-employed since 1988.

Watch: how I work (4 minutes)

Read the full transcript

How's it going? My name is Richard Tracy, or Dick Tracy. I'm an independent health insurance broker with USA Benefits Group. And what I do, I customize plans for folks. Not just insurance policies, but a plan. I add states as the need arises. I transfer over my appointments with the different carriers, which I'm currently appointed to write for over 80. It just depends on the states and the options that are available. So I write every type of health insurance for the under-65 market. I can write the ACA marketplace, Obamacare, the group plans, whether it's traditional group or the ERISA group plans people are able to merge into. I can write the private short-terms, the health share ministries, defined-benefit fixed indemnities, critical illness plans, cancer plans, yada yada.

So, a bit about what I do: I gather people's details and I customize a plan. Before doing what I do now, I used to work in healthcare, and I had to deal with people's insurances on the inside, and the billing codes, and authorizations, and all that kind of good stuff. So I bring a different angle. And that's why I always have people hop on Zoom, because I like to show what's in the market for health insurance options, but also customize a plan. So I gather people's details: where they live, how old they are, the doctors they see so I can look up networks, any medications they take so I can look up drug formularies. I can show alternative routes to get cheaper care, whether that's for the medications, through the different sites and programs that I have access to or that I know about, even with getting procedures.

So I get people's details and I have them hop on Zoom. I will lovingly turn folks away if they're not able or willing to meet me on Zoom, because again, I customize a plan, not just an insurance policy. I like to map out how to actually use it. I feel there's a big lack of knowledge of how health insurance works, and the healthcare industry, and the relation between the two. And that's where a lot of people get hit with these big unexpected bills, because it's either user error, or the little-known fact that up to 80% of medical claims are coded wrong.

So I'm full-service, and I stay available for my clients throughout the year. You call me, text me, email me. Don't pay any bill; let me take a look at what you have, compare and contrast to the insurance portals, to see how it's billed out, or if it wasn't. So that's why I get people to hop on Zoom, so I can share my screen, go over different plans and prices, and we customize not only an insurance policy together, but also map out when and how to use it properly, so we're not just taken advantage of and paying some big bills.

Below, you'll see my calendar, where you can book a time to hop on Zoom, and my details form. That's confidential; it's emailed directly to me and me alone. That's a starting point so I can get an understanding of where somebody's health status is and what options could make sense. And then from there, we hop on Zoom and have an interactive experience where I'm the middleman. I educate, you decide. I show you what's in the market, whether people know about it or they don't. I have different options in different states, and at the very least, it's worth hopping on a Zoom call. Even if I don't write somebody, pro bono, I'll show them how to take advantage of what they have, or what routes they should go based on certain circumstances. It costs you nothing, but it can save you a thousand. So hopefully I'll see you soon. And in the meantime, take care and stay healthy.

Who I help

Individuals, families, self-employed and 1099 business owners, and businesses with employees. I especially work with the people the group-only world tends to turn away, like solo owners with no employees who were wrongly told the marketplace was their only option. It isn't, and that's exactly the kind of myth I like to bust.

States I'm licensed in

I'm a licensed health insurance broker in these 25 states:

Common questions about Dick Tracy

What states is Dick Tracy licensed in?

I'm a licensed independent health insurance broker (NPN 20414610) in 25 states: Alabama, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Maine, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, West Virginia, and Wisconsin.

How many carriers can Dick Tracy write for?

Over 80. Because I'm an independent broker and not tied to one company, I compare plans across all of them side by side and recommend what actually fits you, instead of selling the one plan a captive agent happens to carry.

Who does Dick Tracy help?

Individuals, families, self-employed and 1099 business owners, and businesses with employees. I work with people the group-only world often turns away, like solo owners with no employees who were told the marketplace is their only option.

What makes Dick's background different from a typical agent?

Before becoming a broker, I worked inside the healthcare industry, handling patients' insurance, billing codes, certificates of medical necessity, allowable (network) rates, and prior authorizations. I saw the true price tag of medical treatment from the inside. Because I left the healthcare side, there's no gag clause on me, so I can explain the tips, tricks, and traps most agents can't or won't.

What is USA Benefits Group?

USA Benefits Group is one of the largest independent insurance brokerages in the country, a nationwide network of independent brokers serving individuals, small-business owners, and the self-employed since 1988. I'm part of USA Benefits Group, which gives me access to a broad range of carriers and plan types beyond what any single-company agent can offer.

Want to talk through your options?
I educate, you decide. No hard sell, ever. Grab a time and let's build the right plan for your situation.

Watch: what my clients say (2 min)

“We used Richard for our family’s health insurance and it’s been amazing. He’s saving us thousands of dollars a year. We’ve got our whole family using him, even our married children.”Mike Cornelius, family client
“He walked me through all the steps, from prescriptions to doctors to blood work. I just send him a question and he takes care of it. He put me on a really good plan.”Scott, individual client
“I don’t do that for a living, but Dick Tracy does. Highly recommended by me and our company, Axis Mechanical.”Commercial client, Axis Mechanical

30+ five-star reviews on Google, 35 recommendations on Alignable, plus more on Facebook and LinkedIn. A few in reviewers’ own words (read them all on Google):

“He has a NASA engineer-like knowledge of the industry and makes it very simple for the layperson to understand. The amount of time he will spend with you to make sure things are clear and transparent is amazing.”Steve S., Google review
“When things don’t work out or problems arise he takes care of it. It’s definitely a different experience from the big name insurance companies!”Steve B., Google review
“Finally. A health insurance professional that checks all the boxes and actually cares about the family and not the bottom line. This guy knows his stuff!”Christopher L., Google review
“We use Richard for our family’s health insurance needs. The guy clearly loves what he does. He is big on education and will take as much time with you as you desire. He taught me that there are options available that I wasn’t aware of! I highly recommend reaching out to him to get a second opinion on your health insurance.”James S., CPA · LinkedIn recommendation
“I recommend USA Benefits Group - Dick Tracy services! He knows all the ins and outs about the health insurance market.”Charea B., insurance agent · Facebook recommendation
“Working with Dick Tracy helped me to find affordable health insurance that catered to me as a Small Business Owner!”Stephanie K., small business owner · Facebook recommendation
“Dick Tracy is so knowledgeable and is so passionate about helping people navigate all the options to get the best coverage and benefits! Highly recommend scheduling a call with him!”Cecilia A. · Facebook recommendation
“Richard is an exceptional insurance broker based in Buffalo, NY, who goes above and beyond to help individuals, families, and small businesses find the coverage they need. His knowledge of insurance options is unmatched, and he takes the time to understand each client’s unique situation. If you’re looking for someone who will guide you through the often confusing world of insurance and help you make informed decisions, Richard is the person to call.”Sherman W., Watts Unified Solutions · Alignable recommendation
“Richard is very professional and helpful. His knowledge of health insurance is unmatched. As a healthcare provider I have worked with a number of insurance companies and agents and they can’t touch him, he knows his stuff!”Maria F., Nurse Practitioner · Alignable recommendation
“Richard is your go-to guy for health insurance! His insider knowledge ensures he navigates the system with finesse. And he’s not kidding when he says he’s available 24/7. Richard combines options, expertise, and a personal touch for a seamless health insurance experience.”Marisol T., UpNet Marketing · Alignable recommendation

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