Your Insurance Detective › Kentucky › Small business health insurance
Written and reviewed by Dick Tracy, licensed health insurance broker (NPN 20414610) · Published October 16, 2026
Quick answer Kentucky does not require a business with fewer than 50 full-time equivalent employees to offer health insurance, and there is no penalty for skipping it. At 50 or more, the federal employer mandate applies. Kentucky's small group market covers employers with 2 to 50 employees and asks no health questions. Average employer coverage in Kentucky costs $8,936 a year for single coverage and $24,520 for a family (MEPS-IC, 2025, all firm sizes). For 2027, the three small group filings at the Kentucky Department of Insurance ask for increases of 10.57% to 10.84%, and as of October 16, 2026 they are still under review, not final. A group plan is not the only way to take care of your people. I educate, you decide.
I'm Dick Tracy, a health insurance broker. I'm licensed in Kentucky (NPN 20414610), one of 25 states I hold a license in, and I work with 80+ carriers. I am not local and I won't pretend to be: my office is in Buffalo, New York, and I work with Kentucky business owners by phone or Zoom. I came from the healthcare side of this business, so there is no gag clause on me. This page is for the owner with employees. If it is just you, or you and your spouse, start with my self-employed in Kentucky page instead. The biggest trap for an owner with a team: signing the first group quote because you think it is the only option. Sometimes the math doesn't math.
Sources: KRS 304.17A-005; AHRQ MEPS-IC via KFF State Health Facts, 2025; Kentucky Department of Insurance, Health Rate Filings, checked October 16, 2026.
With fewer than 50 full-time equivalent employees (FTEs), no, and there is no penalty for not offering. The offer-or-pay rule is federal, and it starts at "an average of at least 50 full-time employees (including full-time-equivalent employees)" in the prior year (IRS). Part-time hours count toward that number, so do the count before you assume you are under it. Kentucky's small employer statute, KRS 304.17A-005, says who can buy a small group plan. It does not order anyone to buy one.
| Your size | Required to offer? | What applies to you |
|---|---|---|
| Owner only | No | Kentucky law sets the small group floor at two employees. See the box below. |
| 2 to 49 FTEs | No, and no penalty | Small group coverage is available if you want it. So are two other routes. |
| An average of 50 or more full-time and FTE employees | Yes, federal mandate | The 2027 penalties and the affordability test below. |
Sources: KRS 304.17A-005 (small employer: an average of at least two but not more than 50 employees on business days in the preceding calendar year, and at least two employees on the first day of the plan year; 51 or more is a large group); IRS, employer shared responsibility provisions.
At 50 or more, the 2027 IRS numbers: if you do not offer coverage and even one full-time employee gets a marketplace tax credit, the penalty is $3,780 per full-time employee for the year, not counting the first 30. If the coverage you offer is unaffordable or falls short, it is $5,670 for each full-time employee who gets that credit (IRS Rev. Proc. 2026-22). For 2026 those were $3,340 and $5,010 (IRS Rev. Proc. 2025-26). "Affordable" has a number too: for 2027 plan years it is 10.22% (IRS Rev. Proc. 2026-26), and for 2026 plan years, the employee's required contribution cannot be more than 9.96% of household income (IRS Rev. Proc. 2025-25). If you are near the line, my employer affordability calculator does the math.
Who counts for a Kentucky group plan: the statute counts heads, not hours. It looks at the average number of employees "on business days during the preceding calendar year" and at how many you employ "on the first day of the plan year." Whether a part-timer or a seasonal hire is eligible for the plan itself is set in the group contract, so ask the company for its eligibility rule in writing.
Kentucky's statute is strict here. KRS 304.17A-005 defines a small employer as one that employed an average of at least two but not more than 50 employees in the preceding calendar year and has at least two on the first day of the plan year. A group of one is not a Kentucky small group on paper. Whether the owner counts toward the two, and what the company wants to see to prove it, is a question I put to the company in writing, case by case.
What else can that owner do? First, a pre-established ERISA group plan: a solo owner is merged into a group plan that already exists, with group rates, a true nationwide PPO network of the PHCS and MultiPlan type, and a policy you own. No employees required. Here is the ERISA cheat code, explained. Second, a customized individual plan. The doors for a solo owner are on my self-employed in Kentucky page.
Here is the honest anchor: average annual premiums for private-sector employer coverage in Kentucky, from the federal employer survey. They cover employers of all sizes, so this is a benchmark, not a quote.
| Coverage tier (2025) | Kentucky total | Employee pays | Employer pays | US total |
|---|---|---|---|---|
| Single | $8,936 | $1,947 | $6,989 | $9,025 |
| Employee-plus-one | $15,348 | $3,676 | $11,672 | $17,901 |
| Family | $24,520 | $5,982 | $18,538 | $26,281 |
Source: Agency for Healthcare Research and Quality, Medical Expenditure Panel Survey Insurance Component (MEPS-IC), via KFF State Health Facts, data year 2025: single, employee-plus-one, family. All firm sizes, per enrolled employee.
In monthly terms, single coverage runs about $745, with the employee paying about $162 of it. Family coverage runs about $2,043 a month, with the employee paying about $499. Those monthly figures are my arithmetic on the survey numbers. Kentucky sits about 1% under the national average on single coverage and about 7% under it on family. The split is where Kentucky differs: employees here pay $1,947 a year toward single coverage, against $1,817 nationally, but $5,982 toward family coverage, against $7,314. The employer still carries $6,989 a year per person on single coverage alone.
What does the employer have to contribute? In Kentucky that number comes from the insurance company. kynect's small business program is closed to new employers (more on that below), so there is no exchange rule to lean on. State law lets a company set participation rules, a minimum number or percentage of eligible people who have to enroll, as long as it applies them to every small employer the same way (KRS 304.17A-200). Get the participation and contribution rules in writing before you quote. My advice on a group plan: pick a flat dollar amount per person, not a percentage of premium, as long as it clears the company's contribution minimum. If you want the federal tax credit, the IRS generally requires a uniform percentage of at least 50%, and in Kentucky that credit is now out of reach for a new group (see below). Every employee is rated on their own age, so a percentage means your cost jumps with every older hire and every renewal. A flat amount is a number you can budget.
Kentucky companies file small group rates with the Kentucky Department of Insurance, and the Department posts each filing with the change requested and, once it rules, the change approved. As of October 16, 2026, the page shows three small group filings for plan year 2027, asking for increases of 10.57%, 10.72%, and 10.84%. Every one is marked pending, and the Department's own words sit at the top of the page: "These rate filings are currently under review and are not final." The three individual-market filings on the same page ask for 16.91% to 21.2%, also pending. When the Department rules, the approved figure can come in below the request. Check the filing, not the renewal letter.
| Company filing in Kentucky | Market | Filing number | Takes effect | 2027 requested | 2027 approved |
|---|---|---|---|---|---|
| Anthem Health Plans of Kentucky, Inc. | Small group | 2026-010893-R | January 1, 2027 | 10.72% | Pending |
| UnitedHealthcare Insurance Company | Small group | 2026-010886-R | January 1, 2027 | 10.84% | Pending |
| UnitedHealthcare of Kentucky, Ltd. | Small group | 2026-010887-R | January 1, 2027 | 10.57% | Pending |
| Anthem Health Plans of Kentucky, Inc. | Individual | 2026-010892-R | January 1, 2027 | 16.91% | Pending |
| Molina Healthcare of Kentucky, Inc. | Individual | 2026-010889-R | January 1, 2027 | 21.2% | Pending |
| WellCare Health Plans of Kentucky, Inc. | Individual | 2026-010890-R | January 1, 2027 | 20.7% | Pending |
Source: Kentucky Department of Insurance, Health Rate Filings, checked October 16, 2026. "Requested" is the increase each company asked for in its filing; "Pending" is what the Department shows for the approved change. Percentages are printed as the Department prints them. The list is alphabetical within each market and is not a recommendation.
Average the three small group requests and you get 10.71%. That is my arithmetic, unweighted, not a Department figure. One more piece of my own math: take the $745 monthly single premium from the survey above, add the largest request, 10.84%, and it becomes about $826. That is an illustration, not a quote. The actuarial memo behind one of the three small group filings says the new rates take effect January 1, 2027, apply on and off the exchange, and are guaranteed for 12 months from the group's effective or renewal date (actuarial memorandum, filing 2026-010893-R).
How a small group plan is priced: no health questions. Under the federal rating rule (45 CFR 147.102) the premium can vary only by age, rating area, family size, and tobacco use, never by health or claims history. The oldest adult rate can be no more than three times the youngest adult. A young, healthy team gets credit for being young and zero credit for being healthy, which is why a small group quote is often too expensive for them.
There is no single best plan, only a best route for your team. What kind of tank should we build?
| 1. Traditional fully insured small group | 2. Pre-established ERISA group plan | 3. No group plan at all | |
|---|---|---|---|
| What it is | A Kentucky small group policy from an insurance company | Your people merge into a group plan that already exists under ERISA | You may not need a group plan at all: I customize the plan based on the situation |
| Who can use it | A business with 2 to 50 employees under KRS 304.17A-005. Owner-only businesses: see the box above. | A solo owner or a small business's people. No employees required. | The owner and family, or each person buying their own policy |
| Health questions | None. Guaranteed issue. | Best fit for healthy people | Depends on the plan. Marketplace plans ask none. |
| Network | Depends on the company and plan | True nationwide PPO (PHCS and MultiPlan type) | Chosen person by person, around their own doctors |
| Employer rules | Company participation and contribution minimums. Federal COBRA at 20 or more employees, Kentucky's continuation rule (KRS 304.18-110) under that. | One simple compliance step I walk you through. | No group plan to administer. Each person owns their own policy. Call me and I walk you through it. |
| Policy owner | The employer holds the group contract | The person | The person |
| Usually fits | Older teams, teams with health conditions, owners who want one plan for everyone | Healthy owners and healthy small teams | Very small businesses, owner-and-spouse businesses, teams where half want coverage and half do not |
Small group column: KRS 304.17A-005, KRS 304.17A-200, 45 CFR 147.104 (guaranteed availability). Routes 2 and 3 describe my own practice; route 2 is explained on the ERISA cheat code page.
On route 3: a group plan is one design stretched over a 26-year-old who never sees a doctor and a 58-year-old with a specialist. Customized individual coverage for each person is often more cost-effective than a one-size-fits-all group plan, especially for a young, healthy crew of 2 to 15. Route 3 is not immune to rate pressure either: the 2027 individual-market filings in Kentucky ask for 16.91% to 21.2%, pending, and the plans on that side of the fence are on my private health insurance in Kentucky page. That is exactly why I price all three routes instead of guessing. A couple of years ago I saved a business over $30,000 in a year by putting the routes side by side.
Under the federal rating rule, a small group is priced by the rating area of the business's principal address, not by where each employee lives (45 CFR 147.102: "in the small group market, using the group policyholder's principal business address"). So the same crew can be priced differently from an office in Louisville, a shop in Lexington, and a yard in Covington. Which companies will quote your address, and at what rate, is something I check case by case, and I don't recommend one over another on a web page. I don't have a Kentucky office, and I won't build a fake page for every city. One page, real numbers, and a phone or Zoom call when you want your own.
Price routes 2 and 3 against a traditional group quote. Put all three on one page. On a young team the group plan is often the most expensive of the three.
Guaranteed-issue coverage, for now. Traditional small group asks no health questions and cannot charge more for a condition. We revisit the other routes at renewal.
Check the participation rule before you quote. Federal rules give a small employer that cannot meet it an annual window, November 15 through December 15, when a company has to take the group anyway (45 CFR 147.104). Routes 2 and 3 cover only the people who want it, with no participation test.
A group plan may not fit, and I will tell you so. Kentucky expanded Medicaid, and for 2026 the line is $22,032 a year for one person and $45,540 for a family of four, 138% of the poverty level on kynect's chart effective April 1, 2026. For a lower-income worker, a subsidized kynect plan or Medicaid may be the best deal available. The trade-offs: they have to check the network for their doctors, and the income estimate has to be right. The income lines are on my kynect income limits page.
SHOP is the small business side of the exchange, and in Kentucky it has closed its doors to new employers. kynect's own page says that while it "has offered Small Business Health Options Program (SHOP) coverage to employers in the past," the one company that sold those plans "will no longer offer SHOP health or dental plans through the Marketplace," and "Effective immediately, employers will no longer be able to enroll in new plans through SHOP." Employers already enrolled keep their coverage with no disruption, kynect says, and it points new employers to a licensed agent or broker for other group options. The page carries no date, so treat "effective immediately" as current until kynect says otherwise.
That matters for the Small Business Health Care Tax Credit, because the IRS requires the coverage to be bought through a SHOP Marketplace (IRS Form 8941 instructions). With no SHOP plans to buy, I see no path to that credit for a Kentucky business starting a group plan today, and I would not budget around it. kynect does say the credit "may be available for businesses who had SHOP coverage in Tax Year 2025 or Tax Year 2026." The IRS rules for those years: fewer than 25 FTEs, average wages under an inflation-adjusted limit (for tax years beginning in 2026 the credit starts to shrink once average wages pass $34,100 and is gone at double that, per IRS Rev. Proc. 2025-32), and a uniform employer contribution of at least 50% of the premium. The credit is worth up to 50% of the premiums you pay (35% for a tax-exempt employer), for two consecutive tax years. Loop in your CPA, I'm not one.
Sources: kynect, home page, SHOP page, and SHOP fact sheet, read October 16, 2026; IRS Instructions for Form 8941 (2025); IRS Rev. Proc. 2025-32.
A group plan comes with an exit rule. Federal COBRA does not apply to a plan when the employer "normally employed fewer than 20 employees" in the prior year (29 U.S.C. 1161). Under that line, Kentucky's own rule takes over. The Department of Insurance's small group policy checklist puts it in one sentence: all group health insurance is required to provide continuation of group coverage in accordance with KRS 304.18-110 (Kentucky Department of Insurance, small group health benefit plan checklist). The months, the deadlines, and the premium the person pays are set in that statute and spelled out in your group certificate, so read the certificate before anyone relies on it. On routes 2 and 3 the person owns the policy, so ask me how leaving the company works on each one.
Not with fewer than 50 full-time equivalent employees, and there is no penalty for skipping it. At an average of 50 or more full-time and full-time equivalent employees, the federal employer mandate applies. For 2027 the IRS penalties are $3,780 per full-time employee, not counting the first 30, if you offer no coverage and an employee gets a marketplace tax credit, and $5,670 for each full-time employee who gets that credit when the coverage is unaffordable or falls short (for 2026: $3,340 and $5,010). Affordable means the employee's required contribution is no more than 10.22% of household income for 2027 plan years (9.96% for 2026).
For 2025, the federal MEPS-IC employer survey put the average annual premium for employer coverage in Kentucky at $8,936 for single, $15,348 for employee-plus-one, and $24,520 for family. Employees paid an average of $1,947 of the single premium and $5,982 of the family premium. Those averages cover employers of all sizes, so treat them as a benchmark, not a quote. In monthly terms that is about $745 for single coverage and about $2,043 for family, which is my arithmetic on the survey figures.
Nothing is final yet. As of October 16, 2026, the Kentucky Department of Insurance lists three small group filings for plan year 2027, with requested increases of 10.57%, 10.72%, and 10.84%, all marked pending, and the Department says the filings are under review and not final. The three individual-market filings on the same page ask for 16.91% to 21.2%, also pending. If a renewal lands on your desk, check the Department's Health Rate Filings page for the approved figure before you sign.
Kentucky law lets an insurance company set participation rules for a small group, as long as it applies them to every small employer the same way (KRS 304.17A-200). The contribution minimum comes from the company too, so get both in writing before you quote. My advice on a group plan: pick a flat dollar amount per person that you can budget, not a percentage, as long as it clears the company's contribution minimum. If you want the federal tax credit, the IRS generally requires a uniform percentage of at least 50%, and in Kentucky that credit now hinges on SHOP coverage a new group can no longer buy.
Not as a Kentucky small group, on paper. KRS 304.17A-005 defines a small employer as one that employed an average of at least two but not more than 50 employees in the preceding calendar year and has at least two on the first day of the plan year. Whether the owner counts toward the two is a question I put to the insurance company in writing. A solo owner can instead be merged into a pre-established ERISA group plan, with no employees required, or buy a customized individual plan.
For a new group, I would not count on it. The IRS requires the coverage to be bought through a SHOP Marketplace, and kynect says employers can no longer apply and enroll in SHOP coverage in Kentucky. kynect does say the credit may be available for businesses that had SHOP coverage in tax year 2025 or 2026. The IRS rules on top: fewer than 25 full-time equivalent employees, average wages that start to phase the credit out at $34,100 for tax years beginning in 2026, and a uniform contribution of at least 50%. The credit is worth up to 50% of premiums paid. Loop in your CPA, I'm not one.
Federal COBRA does not apply when the employer normally had fewer than 20 employees in the prior year (29 U.S.C. 1161). Under that line, Kentucky's own rule applies: the Department of Insurance's small group checklist says all group health insurance has to provide continuation of coverage in accordance with KRS 304.18-110. The months, the deadlines, and the premium rule are in that statute and in your group certificate, so read the certificate before anyone relies on it. On the pre-established ERISA group plan and on individual plans, the person owns the policy, so leaving the company works differently. Ask me how on each route.
It depends on the team. A Kentucky small group plan cannot price on health. Under the federal rating rule the premium varies only by age, rating area, family size, and tobacco use, with the oldest adult rate capped at three times the youngest adult (45 CFR 147.102). So a young, healthy crew pays the pool's average, and a pre-established ERISA group plan or customized individual plans often cost less. An older team, or one with a serious diagnosis in the last five years, usually belongs in a traditional fully insured small group plan for now. Put all three routes side by side before you sign.
Pick a slot below and it lands on both our calendars. Phone or Zoom, plan documents on the screen, real numbers side by side. I educate, you decide.